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How To Plan Instagram Feed Feed Goals

Create a visually cohesive, aesthetically pleasing feed that not only attracts attention but also keeps your audience engaged.
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Your Instagram Feed Deserves Better: Plan It Like a Pro

We’ve all been there—staring at your Instagram feed wondering why it looks like a hot mess. No worries, we got you. Planning your posts and reel covers isn’t just for the aesthetics (although, let’s be real, who doesn’t want a feed that makes people stop scrolling?).

Use the Instagram Feed Planner in the TUMS Workbook

What’s the first step to an organized feed? It’s all about having a visual roadmap! Open up the TUMS Workbook and head to page 30—you’ll find the Instagram Feed Planner. This gem lets you map out up to 24 posts, helping you visualize your feed before posting anything. With this tool, you can experiment with different content layouts, post styles, and colors. Plan for consistency, making sure your overall aesthetic looks balanced and flows seamlessly from post to post.

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Curate a Color Palette

Now that you can see how your feed looks laid out, pick a cohesive color palette to tie everything together. Whether it’s soft pastels, bold jewel tones, or neutral earth tones, your color scheme should feel consistent across all posts. This consistency creates a visually satisfying look and enhances brand recognition. When choosing your color palette, think about what resonates with your audience and your brand’s identity. In your TUMS Workbook, we also have a brand color guide to help you choose colors that align with your vibe and message.

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Mix Content Types for a Balanced Feed

Variety is key to keeping your feed interesting and dynamic. While planning your feed in the Instagram Feed Planner, make sure to mix different types of content—photos, graphics, carousels, and videos. For example, alternate between product shots, behind-the-scenes moments, and user-generated content. A good rule of thumb: don’t overwhelm your audience with too much of the same thing. The more diverse the content, the more visually appealing your feed will be. This strategy will help you stay fresh and engaging without losing the aesthetic.

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Plan Your Reels & Post Covers for Maximum Impact

Your Instagram feed is more than just static images. Make it pop with eye-catching Reels covers and post covers! Planning these in advance can drastically improve your feed’s layout. Create visually cohesive covers that match your color palette and overall aesthetic. When planning these in the TUMS Workbook, treat your post covers and Reels like an extension of your feed layout—think of them as the first impression of your content. Canva is your best friend here; it’s easy to create custom designs that fit perfectly with your feed’s vibe.

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