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Coffee Shop Content Ideas

Your coffee shop's social media is boring- let's fix that. . People don’t follow coffee shops for the aesthetics alone—they want to connect with your brand.

Your coffee shop's social media is boring- let's fix that

If your Instagram feed is looking like the same oat milk latte on repeat, it’s time for a refresh. Your customers don’t just want to see your coffee—they want to feel your coffee shop’s vibe. The secret? More personality, less stock-standard café content. Here’s how to make your social media actually work for you.

  • Coffee Orders Decoded: What Your Drink Says About You

    Your baristas are the brand—so introduce them properly. Post a carousel of everything one barista makes in a day (including their own go-to order). Reshare it to stories with a CTA like, “Let [barista name] make your next drink.” Bonus points for linking straight to online ordering.

  • Meet the Baristas, But Make It Interesting

    Your team thinks they know coffee, but can they guess their own drinks blindfolded? Film them trying and guessing each one, then edit it into a fast-paced reel with captions. Repost with a cheeky line like, “Somebody’s confidence just got roasted."

  • Blindfolded Coffee Taste Test

    A perfect espresso shot, slow-dripping cold brew, velvety latte art—people love watching this stuff. Chop up the process into quick, satisfying clips and add trending audio. Keep the caption engaging: “Iced coffee in winter? Let’s discuss.”

  • Oddly Satisfying Coffee-Making Clips

    A perfect espresso shot, slow-dripping cold brew, velvety latte art—people love watching this stuff. Chop up the process into quick, satisfying clips and add trending audio. Keep the caption engaging: “Iced coffee in winter? Let’s discuss.”
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How We Can Help (Because Social Media Shouldn’t Feel Like a Second Job)

You focus on the espresso, we’ll focus on the content. Whether you need custom posts, a full social strategy, or easy-to-use templates, we’ve got you. Let’s make your brand as strong online as it is in-store.

  • Custom content that sells, not just looks good
  • Social media strategy that makes sense for your brand
  • Repurposed content that works harder for you
  • Instagram templates so posting isn’t a chore

Basically, you focus on the coffee, we’ll handle the content. Ready to level up? Let’s talk.

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