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Selling to Everyone Is a Scam

The first step to any marketing strategy is understanding customer persona- so, let's talk about the essential things to get done when creating your customer personas.

Who are you even talking to?

You can have the best product, the wittiest captions, and the most aesthetically pleasing feed, but if you don’t know who you’re talking to, it’s all just noise. A strong marketing strategy starts with understanding your audience—what they like, how they behave, and what actually makes them buy.

So, let’s break it down. Here are four must-do steps for building customer personas that actually work.

A real breakdown of how to define your customer personas

  • Review Your Sales & Data—Because Numbers Don’t Lie

    Start digging into your website and social media analytics to see who’s shopping, who’s lurking, and who’s completely ignoring you. Spot patterns in age, location, and buying habits—this is your foundation for understanding your real audience (not just the one you think you have).

  • Behavioral Analysis—Because Actions Speak Louder Than Interests

    What your audience does is just as important as who they are. Track how they engage with your site and social media—what they click, what they ignore, and how long they stick around. The goal? To see what’s working and what’s making them bounce faster than a bad first date.

  • Segment Your Audience—Because Not Everyone Is the Same

    Not all customers are created equal, and that’s a good thing. Break them into groups based on behavior, preferences, and demographics. This lets you tailor your marketing so your content feels personal, not generic (because no one likes to feel like just another email list entry).

  • Customer Journey Mapping—Because You Need to Know Where You’re Losing Them

    Follow your customer’s path from “Who is this brand?” to “Shut up and take my money.” Identify key touchpoints where they interact with your business, pinpoint any roadblocks, and make the journey smoother. Because if they’re getting lost before checkout, you’re losing sales—simple as that.
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Not Everyone Is Your Customer (And That’s a Good Thing)

Now that you know who you’re selling to, it’s time to refine your messaging. Need a shortcut? Get our Customer Persona Template—use code PERSONANOW for 50% off and start speaking directly to the people who matter.

Now that you know who you’re selling to, it’s time to refine your messaging. Take a hard look at your marketing and ask yourself: Does this actually speak to my ideal customer? Does my website, my Instagram, my emails—everything—cater to the people who are most likely to buy from me? If not, it’s time to tweak and tailor.

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