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The Campaign We Never Shared in 2024

Some campaigns get the spotlight. Others stay behind the scenes. But today, we’re pulling back the curtain on a project that never made it to our feed—but absolutely deserved to. This was a full-scale beauty brand merch drop, and we handled everything—from creative direction to launch strategy to content execution. If you’ve ever wondered what really goes into a campaign that sells (without feeling salesy), keep reading.

Inside a Beauty Brand’s Merch Drop & How We Brought It to Life

With visuals that felt effortlessly cool—think off-duty model meets skincare-obsessed ‘it girl.’ A good campaign lives and dies by the content. Our shoot captured the merch in real-life moments—morning skincare routines, coffee runs, mirror selfies—so the audience could see themselves in it. We planned a mix of short-form and long-form content. A good launch doesn’t happen on launch day—it happens before it. Our strategy started weeks in advance, building anticipation through social media and email marketing. If you’re sitting on a launch that deserves the same level of thought, strategy, and creativity, let’s talk.
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You’re Next: Let’s Build Your Campaign

If you’ve ever felt like you’re flying blind with your marketing, you’re not alone. The good news? The Ultimate Marketing Strategy Workbook (aka TUMS Workbook) is here to help you stop guessing and start making moves. No fluff, just practical tools, real strategies, and the stuff you actually need to build your brand and crush your goals.

This 59-page workbook is packed with everything you need to build a solid strategy—from defining your brand voice to creating customer personas and mapping out your marketing plan. Plus, it’s all customizable with Canva, so you can make it your own and actually get things done without the headache.

What’s Inside:

Step-by-Step Guidance: No more confusion, just clear direction to build your brand the right way.

Canva Templates: Save time, make it yours, and get back to doing what you do best.

Actionable Tools: From market analysis to a full 90-day roadmap, we’ve got the tools to help you execute.

The Big Picture: A solid plan that keeps you focused and on track, without getting lost in the weeds.

If you’re ready to stop wasting time, get serious about your marketing, and put your brand on the map, grab your workbook. Want to go deeper? Upgrade to Workbook + Training and get even more insights and support to make your strategy bulletproof.

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