Is Old Money Just The Evolution of Preppy?

In the ever-evolving world of fashion, styles come and go, but some aesthetics leave an indelible mark that transcends decades. One such enduring style is the preppy look, which dominated the 2010s with its clean-cut, collegiate-inspired charm. But as we step into the 2020s, the fashion landscape has shifted, giving rise to the "old money" and "rich girl" aesthetics. These styles, characterized by understated luxury and modern glamour, seem to be the natural successors to the preppy trend. But are they truly just an evolution of preppy style, or do they stand apart as distinct fashion identities?

The Preppy Style: Ivy League Origins

Preppy style in the 2010s was heavily influenced by the Ivy League and elite prep schools. This look was all about polished, put-together outfits that exuded an air of affluence and tradition. Think of the iconic wardrobes in "Gossip Girl," where characters like Blair Waldorf sported tailored blazers, crisp button-downs, cable-knit sweaters, and pleated skirts. Brands like Ralph Lauren, Tommy Hilfiger, and Lacoste became synonymous with this preppy aesthetic, which emphasized bright colors, playful patterns, and a youthful exuberance aligning with the maximalism trend of the 2010s.

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The rise of the old money and rich girl style aesthetics represents a notable shift in fashion. Exploring the evolution of these trends offers a fascinating glimpse into how fashion adapts to changing times.

 

From the maximalism of the 2010s to the more subdued elegance of the 2020s, the shift from preppy to old money and rich girl aesthetics reflects broader cultural shifts in how wealth and status are perceived. Let's examining how each aesthetic has shaped and been shaped by the eras they represent.

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Enter the Old Money Aesthetic

As we moved into the 2020s, there was a noticeable shift towards the "old money" aesthetic. This style draws on the same heritage and sophistication as preppy but with a more understated approach. The old money look is all about timeless elegance, muted tones, and impeccable tailoring. It reflects a sense of inherited wealth and a preference for quality over conspicuous consumption.

The rich girl aesthetic is loud and assertive, while the old money style is quiet and understated.

Blair Waldorf from Gossip Girl

Blair Waldorf epitomizes the preppy style with her signature headbands, tailored blazers, and pleated skirts. As the queen bee of Constance Billard School for Girls, Blair’s wardrobe is a modern twist on classic Ivy League fashion. Her outfits often feature structured pieces in a palette of rich, sophisticated colors, perfectly accessorized with pearls and designer handbags.

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Spencer Hastings from Pretty Little Liars

Spencer's outfits often include elements such as blazers, collared shirts, and structured skirts, which align with her studious and determined personality. Her preppy aesthetic is further accentuated by her choice of accessories, including statement belts, loafers, and headbands.

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Lexi Howard from Euphoria

Lexi’s fashion choices often feature tailored pieces, clean lines, and a subtle yet distinct use of color and pattern, aligning with her thoughtful and introspective character. She balances the polished and put-together essence of preppy style with a youthful and fresh approach, making her outfits stand out while maintaining a sense of sophistication and class.

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The Old Money Aesthetic: Inherited Wealth and Discreet Luxury

Transitioning from preppy to old money style involves a shift from the youthful exuberance of college life to the world of inherited wealth and discreet luxury. The old money aesthetic is characterized by an air of effortless elegance, prioritizing quality and timelessness over fleeting trends. Key elements include well-tailored suits, classic trench coats, cashmere sweaters, and heirloom jewelry – pieces that speak to a legacy of refinement and taste. Old money fashion eschews ostentation in favor of subtlety, reflecting a confidence that comes from generational wealth and an ingrained sense of style. This aesthetic is often associated with European aristocracy and American dynasties, where the emphasis is on maintaining a sophisticated appearance without drawing undue attention. It's a style that whispers rather than shouts, embodying a quiet confidence that is both enviable and aspirational.

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Charlotte York from Sex and the City

Charlotte York epitomizes the old money aesthetic with her sophisticated and timeless style, reflecting inherited wealth and a penchant for discreet luxury. Her wardrobe is characterized by classic, high-quality pieces that exude elegance and refinement without being overly flashy. Charlotte’s fashion choices are influenced by her Upper East Side upbringing and traditional values, resulting in a polished and understated look.

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The Rich Girl Look: Modern Glamour and Status Symbols

The rich girl aesthetic represents a modern interpretation of luxury, blending elements of preppy and old money styles with a touch of contemporary glamour. This look is characterized by a keen awareness of current fashion trends, coupled with a penchant for high-end brands and statement pieces. Think designer handbags, oversized sunglasses, tailored blazers, and trendy yet classic footwear.

Rich girl fashion is all about exuding confidence and showcasing status through carefully curated outfits that balance timeless elegance with modern flair. Social media influencers and celebrities often embody this style, making it highly visible and desirable. The rich girl look is polished, glamorous, and unapologetically opulent, reflecting a lifestyle of privilege and a keen eye for fashion.

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Monet DeHaan from Gossip Girl (Reboot)

Monet DeHaan's style seamlessly blends elements of preppy and old money aesthetics with contemporary high fashion trends. Monet’s wardrobe is a reflection of her affluent background and keen fashion sense, featuring high-end designer pieces, statement accessories, and a polished, luxurious look.

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Audrey Hope from Gossip Girl (Reboot)

Audrey Hope's style captures the essence of the rich girl aesthetic. Her wardrobe reflects a perfect blend of luxury, modern trends, and timeless elegance, making her a standout character with her sophisticated and fashion-forward approach to style.

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Camille deLalisse from Emily in Paris

Camille deLalisse brings a blend of sophistication and Parisian chic that gives off the rich girl aesthetic. Her style is characterized by understated elegance, a keen eye for classic pieces, and a touch of contemporary flair. Camille's wardrobe reflects her refined taste and effortless approach to fashion, making her a notable figure in the Parisian social scene.

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