The Brand Planner

The Brand (Pages 4–17)

• Define your mission, values, voice & visual identity
• Clarify your target audience & brand positioning
• Build a brand foundation that’s clear, cohesive & memorable

Competitive Analysis (Pages 18–20)

• Identify your competitors & analyze their strengths
• Spot industry gaps & opportunities to stand out
• Map out your unique edge in the market

The Product (Pages 21–29)

• Outline your core offer(s) & pricing structure
• Plan your product packaging & delivery
• Align your offer with customer needs & expectations

The Financials (Pages 30–31)

• Track startup costs, operating expenses & income goals
• Set a realistic monthly revenue target
• Stay on top of your numbers from day one

The Marketing (Pages 32–41)

• Plan your content strategy & marketing goals
• Choose your channels & build a promotional plan
• Create consistent, brand-aligned messaging

The Launch (Pages 42–47)

• Set a launch date & build a timeline
• Checklist for pre-launch, launch & post-launch tasks
• Promo ideas to build buzz & attract your audience

For the Digital Planner:

1. Once you’ve sealed the deal, your digital gem will be waiting for you in your inbox. Check your email (including spam, just in case) for the download link.
2. Save it, open it with your favorite PDF editor or digital note app, and start building your brand.

For the Physical Planner:

1. Your planner is getting packed with love and shipped to your door ASAP.
2. You’ll get a shipping confirmation email with tracking info once it’s on the way.
3. Open it and start building your brand.