You’ve got the idea, now it’s time to build the brand. We just launched The Brand Planner, a guided planner that helps aspiring business owners turn their ideas into clear, cohesive, and confident brands. It’s built for structure, simplicity, and results.
And to celebrate the launch, we’re inviting you to a one-day workshop where we walk you through every single page.
The Build Your Brand From Scratch Workshop
Sunday, April 27
2:00 PM – 6:00 PM
In-person in Newburgh, NY + Virtual Option Available
Perfect for building your brand from the ground up, this workshop gives you the clarity, support, and structure to move forward. You’ll use the planner to complete your brand foundation, with real-time guidance, examples, and feedback.
Leave with a fully developed brand plan—ready to build, launch, or grow.
What’s Included
The Brand Planner (choose your style at check-in)
4+ hours of live, guided brand building
Strategy sessions, Q&A, networking & more
Virtual access if attending online
Inside The Brand Planner:
The Brand (Pages 4–17)
→ Define your mission, values, voice & visual identity
→ Clarify your audience & positioning
→ Build a brand that’s consistent and memorable
Competitive Analysis (Pages 18–20)
→ Analyze your industry
→ Identify your edge
→ Spot gaps and opportunities
The Product (Pages 21–29)
→ Outline your offer
→ Set your price
→ Design a customer experience that delivers
The Financials (Pages 30–31)
→ Track your startup costs
→ Set income goals
→ Map out your money from day one
The Marketing (Pages 32–41)
→ Build your content plan
→ Choose your channels
→ Write messaging that connects
The Launch (Pages 42–47)
→ Set your launch date
→ Build your promo timeline
→ Plan every step from pre-launch to post
The Workshop Agenda
1:30 PM – 2:00 PM
Doors open + early networking
2:00 PM – 2:15 PM
Welcome & icebreakers
2:15 PM – 3:00 PM
Brand Identity 101
3:00 PM – 3:45 PM
Business Setup & Structure
3:45 PM – 4:00 PM
Break + speed networking
4:00 PM – 4:45 PM
Know Your Market
4:45 PM – 5:30 PM
Marketing That Converts
5:30 PM – 6:00 PM
Q&A + Your Next Steps
Location
The in-person workshop takes place at our Hudson Valley studio in Newburgh, NY, just a short ferry ride from the Beacon train station—perfect for those coming from NYC.
