Let’s be honest, entering your “business era” sounds cute until you realize it means becoming your own social media manager, copywriter, strategist, and customer service rep… all before noon.
This guide is for you if:
- you’re building your brand solo (or with your group chat as moral support)
- you want to feel more organized but don’t know where to start
- you’re tired of watching everyone else launch while you overthink every detail
- We made these tools for exactly that. This is the step-by-step we wish we had when we were figuring it out from our laptops and living rooms. You don’t need a full marketing team — just the right resources and a plan that makes sense.
Let’s break it down.
STEP 1: start with the brand
Use: The Brand Planner
Before you start posting content or ordering packaging, pause. You need a brand game plan. This isn’t about aesthetics (yet). It’s about knowing who you are, what you do, and why people should care. The Brand Planner helps you get clear on your story, your messaging, and your vision — so you’re not just winging it.
→ Think of this as the part where your brand starts to feel real.
STEP 2: make a marketing plan that actually makes sense
Use: The Ultimate Marketing Strategy Workbook
If you’ve ever said “I need a strategy” and then closed your laptop immediately after, same. This workbook breaks it all down — from content pillars to funnels — with easy prompts and space to figure it out at your own pace.
You don’t need to be a marketing expert. You just need a roadmap that makes showing up online feel a little less chaotic.
STEP 3: know your people
Use: Customer Persona Template (included in The Ultimate Marketing Strategy Workbook)
You’re not talking to “everyone” — and the sooner you stop trying to, the better your marketing will get. This template helps you figure out who you're trying to reach and what they need to hear to trust you, follow you, and buy from you.
This is one of those foundational steps most people skip. Don’t be most people.
STEP 4: plan your content (without burning out)
Use: The Cherry Coded Content Calendar
If you’ve ever felt stuck on what to post (or ghosted your account for two weeks straight), this one’s for you. Our content calendar gives you themed sections, space to plan out posts, and structure that still leaves room for creativity.
And yes, it’s cute — because if you’re going to stare at a calendar all day, it should at least look good.
